What is Graphic Design and why do you need it?
Put simply, Graphic Design is the use of graphic elements such as typeface, colour, symbols images and text to effectively communicate an idea or concept.
The Design Council describe Graphic design as “the process of choosing and organising words, images and messages into a form that communicates and influences its audience.”
Your company stationery, website, brochure or advertising are all going to be seen by your potential customers long before you ever get a chance to meet them and sell your product in person. If your marketing materials don’t look professional and aren’t a strong visual representation of the product or service you’re selling then you’ve wasted your time, your money and an opportunity.
In other words ‘You never get a second chance to make a good first impression’.