Peter Arnold of Minerva Dynamics commissioned Imagine Design to create a Brand Identity and Website for his new company. The new website required a CMS (Content Management System), Google Analytics enabled and optimised for SEO. Above all, the new website had to look exciting, contemporary and professional.
Minerva Dynamics main business is a niche area of engineering, namely a service to provide mathematical modelling simulations of free surface flow phenomena: e.g. ocean waves breaking on offshore structures, wave power devices, tidal turbines, ship resistance, rivers , dams, tsunami events, etc.
The new Brand Identity needed to convey that Minerva Dynamics are experts and major players in the provision of this niche service for which there is very little competition. Probably only a handful of other companies in the UK offer this service.
The new logo designed by Imagine Design manages to visually convey some of the underlying physics of this service in the elements that make up the logo.